I've been using Google Alerts for awhile to track by library system. Most of the hits I get off that are from our own web pages and event calendars, but it's nice to see when other sources pick us up. We were mentioned on professional wrestling site. Also, I once found an self-published author complaining about the difficulty of getting in the library. It's great to know what's being said about us, even if, especially if it is not complimentary. I think everyone should know when their library and library director make the news.
This type of information is crucial to marketing because it shows what information is being disseminated and what isn't. It can inform how to word tweets, blog posts, etc. I can definitely imagine monitoring these results as part of a PR job description.
I will be adding Addict-o-Matic to my toolkit. The results are robust without including very much of the unrelated things that appear in both Google Alerts and socialmention.
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