For the past couple of weeks we've been discussing the use of the word Tween, it's current use and how much to embrace the terminology ourselves. The day after the initial email came through my email I was shopping for a retirement card at Walmart (they didn't have them, by the way). What they did have was a section of greeting cards marketed for tweens.
Seriously? How many tweens shop for greeting cards? At any rate, this was the first time I saw the use of the word outside of professional literature. Have you seen it out and about?
Furthermore, do you market just to tweens? And do you use the word tween or have you found a suitable replacement? Do you have staff that focus on tween services?
Speaking of tweens, have you seen the new Dora?